The use of digital signage in retail capacities is catching on in a big way, and it’s easy to see why. It is estimated that between 70 to 75% of clothing retailers are using digital signage products in some capacity, either as front ends for their services and products or as kiosk terminals to browse for product information. Retailing has become a customer-centric business. Digital signage allows you to customize offers around each individual customer and offer the appropriate product based on each shopper’s needs at that moment in time. It also allows retailers to optimize their message around their capabilities at that moment based on variables such as local inventory levels and external factors. For instance, a blizzard in your city could become a swiftly executed in-store advertising campaign for the latest snow gear and apparel.

Consumers are also far more educated as technology evolves, and their expectations even at the point-of-sale are much higher than ever before. Consumers in the digital age have become much more technology savvy, and are accustomed to being communicated with via high-intensity media, and fail to see static point-of-purchase messaging at an increasing rate. Consumers are wanting to be entertained, not annoyed with massive amounts of messages. Digital signage can easily create a diminished perception of waiting time during checkout, which can lead to greater sales and higher retention rates.

Our digital signage products provide an engaging way to communicate with your customers in a non-invasive way. To find out more about how digital signage can boost your retail services, please contact us.